{"id":7873,"date":"2022-10-05T09:00:03","date_gmt":"2022-10-05T08:00:03","guid":{"rendered":"https:\/\/floramedia.nl\/project\/pheno-geno-taste-of-love\/"},"modified":"2023-05-01T15:40:53","modified_gmt":"2023-05-01T14:40:53","slug":"pheno-geno-taste-of-love","status":"publish","type":"project","link":"https:\/\/floramedia.nl\/en\/project\/pheno-geno-taste-of-love\/","title":{"rendered":"Pheno Geno"},"content":{"rendered":"<div class=\"vce-row-container\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-full-width=\"true\" data-vce-stretch-content=\"true\" id=\"el-9b8d84bc\" data-vce-do-apply=\"all el-9b8d84bc\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-5258d122\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-5258d122\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-5258d122\"><div class=\"vce-text-block text-black fm-backlink\"><div class=\"vce-text-block-wrapper vce\" id=\"el-774b2ca1\" data-vce-do-apply=\"all el-774b2ca1\"><p><a href=\"https:\/\/floramedia.nl\/en\/portfolio\/\">Portfolio<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-7118e117\" data-vce-do-apply=\"all el-7118e117\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-fc79cae6\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-fc79cae6\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-fc79cae6\"><div class=\"vce-text-block fm-page-title text-uppercase text-green\"><div class=\"vce-text-block-wrapper vce\" id=\"el-4fbe7a93\" data-vce-do-apply=\"all el-4fbe7a93\"><h1 style=\"text-align: center;\">Pheno Geno<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-45 vce-row-wrap--reverse vce-row-content--top\" id=\"el-4dc0202d\" data-vce-do-apply=\"all el-4dc0202d\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-65-96p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-1fbbb176\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-1fbbb176\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-1fbbb176\"><div class=\"vce-image-masonry-gallery\" data-photoswipe-gallery=\"9f03211e\"><div class=\"vce-image-masonry-gallery-wrapper vce vce-image-masonry-gallery--gap-10 vce-image-masonry-gallery--columns-2\" id=\"el-9f03211e\" data-vce-do-apply=\"all el-9f03211e\"><div class=\"vce-image-masonry-gallery-list\"><div class=\"vce-image-masonry-gallery-column\"><a href=\"https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/10\/pheno-geno-taste-of-love-design-floramedia-6.jpg\" data-photoswipe-image=\"9f03211e\" data-photoswipe-index=\"0\" data-photoswipe-item=\"photoswipe-9f03211e\" class=\"vce-image-masonry-gallery-item\" data-pswp-uid=\"1\"><img decoding=\"async\" class=\"vce-image-masonry-gallery-img\" src=\"https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/10\/pheno-geno-taste-of-love-design-floramedia-6.jpg\" alt=\"\"><\/a><a href=\"https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/09\/pheno-geno-taste-of-love-design-floramedia-1.jpg\" data-photoswipe-image=\"9f03211e\" data-photoswipe-index=\"1\" data-photoswipe-item=\"photoswipe-9f03211e\" class=\"vce-image-masonry-gallery-item\" data-pswp-uid=\"2\"><img decoding=\"async\" class=\"vce-image-masonry-gallery-img\" src=\"https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/09\/pheno-geno-taste-of-love-design-floramedia-1.jpg\" alt=\"\"><\/a><\/div><div class=\"vce-image-masonry-gallery-column\"><a href=\"https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/10\/pheno-geno-taste-of-love-design-floramedia-5.jpg\" data-photoswipe-image=\"9f03211e\" data-photoswipe-index=\"2\" data-photoswipe-item=\"photoswipe-9f03211e\" class=\"vce-image-masonry-gallery-item\" data-pswp-uid=\"3\"><img decoding=\"async\" class=\"vce-image-masonry-gallery-img\" src=\"https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/10\/pheno-geno-taste-of-love-design-floramedia-5.jpg\" alt=\"\"><\/a><a href=\"https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/09\/pheno-geno-taste-of-love-design-floramedia-4.jpg\" data-photoswipe-image=\"9f03211e\" data-photoswipe-index=\"3\" data-photoswipe-item=\"photoswipe-9f03211e\" class=\"vce-image-masonry-gallery-item\" data-pswp-uid=\"4\"><img decoding=\"async\" class=\"vce-image-masonry-gallery-img\" src=\"https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/09\/pheno-geno-taste-of-love-design-floramedia-4.jpg\" alt=\"\"><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-34-04p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last sticky-top\" id=\"el-9b21305b\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-9b21305b\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-9b21305b\"><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-98babdac\" data-vce-do-apply=\"all el-98babdac\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-86468a32\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-86468a32\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-86468a32\"><div class=\"vce-text-block t-27 m-0\"><div class=\"vce-text-block-wrapper vce\" id=\"el-17163a7b\" data-vce-do-apply=\"all el-17163a7b\"><p><strong>The challenge<\/strong><\/p><\/div><\/div><div class=\"vce-text-block m-0\"><div class=\"vce-text-block-wrapper vce\" id=\"el-4d058e49\" data-vce-do-apply=\"all el-4d058e49\"><p>Develop an overall concept for the launch of a new product: a rose plant with edible petals \u2013 the goal was a successful product launch.<\/p><\/div><\/div><div class=\"vce-text-block t-27 m-0\"><div class=\"vce-text-block-wrapper vce\" id=\"el-992723c6\" data-vce-do-apply=\"all el-992723c6\"><p><strong>Our solution<\/strong><\/p><\/div><\/div><div class=\"vce-text-block m-0\"><div class=\"vce-text-block-wrapper vce\" id=\"el-0132e8f6\" data-vce-do-apply=\"all el-0132e8f6\"><p><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\"> product launch needs to communicate why a product is a must-have. The \u2018Taste of Love\u2019 concept name places the rose plant in a culinary context. An experience unto itself, the packaging takes the consumer on a journey through the gastronomic world of rose petals. <\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-df9807f4\" data-vce-do-apply=\"all el-df9807f4\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-100p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-43c4b4d8\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-43c4b4d8\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-43c4b4d8\"><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--bottom\" id=\"el-07d45740\" data-vce-do-apply=\"all el-07d45740\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-def651ee\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-def651ee\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-def651ee\"><div class=\"vce-text-block text-green text-uppercase font-xl\"><div class=\"vce-text-block-wrapper vce\" id=\"el-41c56e9c\" data-vce-do-apply=\"all el-41c56e9c\"><h2><span style=\"font-family: Roboto;\">others also viewed<\/span><\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-098c4cbf\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-098c4cbf\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-098c4cbf\"><div class=\"vce-button--style-basic-icon-container vce fm-btn-show-all vce-button--style-basic-icon-container--align-right\" id=\"el-c7e146cf\" data-vce-do-apply=\"margin el-c7e146cf\"><a class=\"vce-button vce-button--style-basic-icon vce-button--style-basic-icon--border-square vce-button--style-basic-icon--color-empty--b-0-0-0\" href=\"https:\/\/floramedia.nl\/en\/portfolio\/\" title=\"\" data-vce-do-apply=\"padding border background  el-c7e146cf\"><span class=\"vce-button--style-basic-icon-inner\"><span class=\"vce-button--style-basic-icon-text\">view portfolio<\/span><span class=\"vce-button--style-basic-icon-icon vcv-ui-icon-material vcv-ui-icon-material-arrow_forward\"><\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-posts-grid-container fm-grid-related\" style=\"--gapPx:30px; --columns:3; --paginationColor:#EEE; --paginationActiveColor:#557CBF; --paginationTextColor:#3d3d3d; --paginationActiveTextColor:#FFF; --paginationHoverColor:#e2e2e2; --paginationActiveHoverColor:#5176b5;\"><div class=\"vce vce-posts-grid-wrapper\" id=\"el-15640f0e\" data-vce-do-apply=\"all el-15640f0e\"><div class=\"vce-posts-grid-list\"><article class=\"vce-posts-grid-item\"><div class=\"vce-post-description vce-post-description--full vce-post-description--animation\"><a href=\"https:\/\/floramedia.nl\/en\/project\/edelcactus\/\" class=\"vce-post-description-link\" aria-label=\"Edelcactus\"><\/a><div class=\"vce-post-description--background-wrapper-box\">\n    <div class=\"vce-post-description--background-wrapper\">\n        <div class=\"vce-post-description--background\" style=\"background-image: url(https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/09\/edelcactus-design-floramedia-3.jpg);\"><\/div>\n    <\/div>\n<\/div>\n<div class=\"vce-post-description--content vce-post-description-content--has-title vce-post-description-content--has-excerpt\">\n    <div class=\"vce-post-description--title\">\n    <h3>\n        <a href=\"https:\/\/floramedia.nl\/en\/project\/edelcactus\/\">Edelcactus<\/a>\n    <\/h3>\n<\/div>\n    <div class=\"vce-post-description--excerpt\"><p>Edelcactus asked us to develop the &#8220;cacti for kids&#8221; concept into a commercial packaging line that stands out on the shelves. <\/p>\n<\/div>\n<\/div>\n<\/div><\/article><article class=\"vce-posts-grid-item\"><div class=\"vce-post-description vce-post-description--full vce-post-description--animation\"><a href=\"https:\/\/floramedia.nl\/en\/project\/mixtcreations-tiny-tender\/\" class=\"vce-post-description-link\" aria-label=\"MixTcreations\"><\/a><div class=\"vce-post-description--background-wrapper-box\">\n    <div class=\"vce-post-description--background-wrapper\">\n        <div class=\"vce-post-description--background\" style=\"background-image: url(https:\/\/floramedia.nl\/wp-content\/uploads\/2021\/06\/mixtcreations-tiny-and-tender-design-floramedia-1.jpg);\"><\/div>\n    <\/div>\n<\/div>\n<div class=\"vce-post-description--content vce-post-description-content--has-title vce-post-description-content--has-excerpt\">\n    <div class=\"vce-post-description--title\">\n    <h3>\n        <a href=\"https:\/\/floramedia.nl\/en\/project\/mixtcreations-tiny-tender\/\">MixTcreations<\/a>\n    <\/h3>\n<\/div>\n    <div class=\"vce-post-description--excerpt\"><p>MixTcreations asked us to develop a retail concept for a new product range: colourful dried flowers displayed in a compact glass bottle. <\/p>\n<\/div>\n<\/div>\n<\/div><\/article><article class=\"vce-posts-grid-item\"><div class=\"vce-post-description vce-post-description--full vce-post-description--animation\"><a href=\"https:\/\/floramedia.nl\/en\/project\/ter-laak-orchids-mimesis\/\" class=\"vce-post-description-link\" aria-label=\"The Orchid Growers\"><\/a><div class=\"vce-post-description--background-wrapper-box\">\n    <div class=\"vce-post-description--background-wrapper\">\n        <div class=\"vce-post-description--background\" style=\"background-image: url(https:\/\/floramedia.nl\/wp-content\/uploads\/2022\/06\/the-orchid-growers-ter-laak-orchids-mimesis-1.jpg);\"><\/div>\n    <\/div>\n<\/div>\n<div class=\"vce-post-description--content vce-post-description-content--has-title vce-post-description-content--has-excerpt\">\n    <div class=\"vce-post-description--title\">\n    <h3>\n        <a href=\"https:\/\/floramedia.nl\/en\/project\/ter-laak-orchids-mimesis\/\">The Orchid Growers<\/a>\n    <\/h3>\n<\/div>\n    <div class=\"vce-post-description--excerpt\"><p>The Mimesis Collection consists of the Mimesis main line and several concepts, each with its own character and story.<\/p>\n<\/div>\n<\/div>\n<\/div><\/article><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--middle\" id=\"el-b137c37f\" data-vce-do-apply=\"all el-b137c37f\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-66-66p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-8a7bc7f7\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-8a7bc7f7\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-8a7bc7f7\"><div class=\"vce-text-block font-xxl m-0\"><div class=\"vce-text-block-wrapper vce\" id=\"el-cea30708\" data-vce-do-apply=\"all el-cea30708\"><p><strong><span style=\"font-size: 27pt;\">If you'd like to find out more, please get in touch<\/span><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-33-33p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-08c06551\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-08c06551\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-08c06551\"><div class=\"vce-button--style-basic-container fm-btn mob-left vce-button--style-basic-container--align-right\"><span class=\"vce-button--style-basic-wrapper vce\" id=\"el-44964e7e\" data-vce-do-apply=\"margin el-44964e7e\"><a class=\"vce-button vce-button--style-basic vce-button--style-basic--border-square vce-button--style-basic--size-large vce-button--style-basic--color-b-120-156-74--fff\" href=\"https:\/\/floramedia.nl\/en\/meet-the-team\/\" title=\"\" data-vce-do-apply=\"padding border background  el-44964e7e\">call or email us<\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The challenge: develop an overall concept for the launch of a new product: a rose plant with edible petals \u2013 the goal was a successful product launch. <\/p>\n","protected":false},"featured_media":6599,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project_cat":[94,106],"proj_tag":[],"proj_options":[22],"class_list":["post-7873","project","type-project","status-publish","has-post-thumbnail","hentry","project_cat-design","project_cat-print","proj_options-show-on-home","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pheno Geno | Portfolio | Floramedia.nl<\/title>\n<meta name=\"description\" content=\"The challenge: develop an overall concept for the launch of a new product: a rose plant with edible petals \u2013 the goal was a successful product launch. 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