Green Trend Report
As an entrepreneur, you want to anticipate the future. Trends are actually a kind of future scenarios: they provide information about the mood of society, the market and consumers. Which trends are coming and what are the logical consequences? We set out the answers to these important questions in the Green Trend Report. Every two years, we publish inspiring trend forecast that focuses on the horticultural sector.
GREEN TREND REPORT 2022-2023
In this third edition, Floramedia uncovers the strategic opportunities that future trends have to offer the horticultural sector. The theme Rethinking the Future is the red thread that is sewn through the trends. A small selection of the trends described in the book: Euphoria, Weltschmerz, Transition and Entangled Life.
Editions green trend report
Responding to trends and implementing them in a product or brand is not as simple as it seems. Are you curious which creative concepts and strategies we can add to your ideas with our knowledge and experience?