Pheno Geno
The challenge
Develop an overall concept for the launch of a new product: a rose plant with edible petals – the goal was a successful product launch.
Our solution
A product launch needs to communicate why a product is a must-have. The ‘Taste of Love’ concept name places the rose plant in a culinary context. An experience unto itself, the packaging takes the consumer on a journey through the gastronomic world of rose petals.
others also viewed
If you'd like to find out more, please get in touch
