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Portfolio

The Orchid Growers

The challenge

Build a strong product brand for The Orchid Growers – in line with the company’s core values and ambition and reflecting current market developments.

Our solution

The product brand ‘Mimesis’, a term mostly used in the worlds of art and philosophy, signifying reflection. Mimesis reflects the affection displayed when we give this flower to someone and the sense of connection we feel when receiving it as a gift.

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Amigo Plant

The challenge: develop and design a fresh brand image for Amigo Plant. The new identity also had to enable the positioning of various product ranges.

Custers Plants

The challenge: Custers Plants grows sustainable tropical houseplants from various continents. The company was looking for a unique concept for its range that offered leads for storytelling.

Florex

The challenge: develop and design a concept book focused on empowering the Florex brand, including a theme book to support the sale of Florex products.

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